Northfoldthe film
The briefwritten by us, for a fictional brand
A short brand film for a fictional roaster, cut from licensed stock footage. It had to work twice: as a widescreen film and as a vertical post, from one edit.
- Runtime
- 27 seconds
- Formats
- 16:9 and 9:16, from one edit
- Footage
- Licensed stock, not shot by us
- What we did
- Story and structure
- Editing to the beat
- Colour grade
- Typography and captions
- Sound design
From rawto final
01 · Raw selects30 seconds, with sound
Ungraded, unsorted takes as they come off the card: flat profile, wrong order, overlong, not reframed.
02 · First cut24 seconds, with sound
Story order (first light, bean, grind, shot, cup), trimmed takes and match cuts, every cut on a 120 BPM beat. Still ungraded.
03 · Grade24 seconds, with sound
Shot-matched exposure and colour, then one filmic look across every clip.
04 · Final27 seconds, with sound
Graded edit with editorial typography, captions, lower third, end card and a levelled sound design mix.
Cut on the beat10 shots in 27 seconds, at 120 BPM
Every cut lands on a beat of the 120 BPM track, one beat every half second, so the film feels timed rather than trimmed.
Thegrade
The same frame (latte art, 18.2 s) from the first cut and the graded edit. Drag, or use the arrow keys.
Thefinal
Transcript
Before the city wakes, every batch roasted small. Ground to order. Poured slow. Pressed, pulled, timed. Finished by hand. Northfold, small-batch roasters (a fictional brand). Edited by ZAYR Studio. Showcase edit using licensed stock footage, not client work. There is no dialogue: the soundtrack is an original ambient music bed with room tone and soft hits on each cut.
Audio description
Close-ups of a steaming cup in morning light, roasted beans, grounds falling into a pour-over filter, water poured over the grounds, an espresso tamp and shot, latte art being poured, then a top-down black coffee on a bed of beans, ending on a dark end card.
On-screen words, in order
- Before the city wakes, (0.3–2.8 s)
- every batch roasted small. (3–6.8 s)
- Ground to order. Poured slow. (7–11.3 s)
- Pressed, pulled, timed. (11.5–15.8 s)
- Finished by hand. (16–21.3 s)
- Northfold. Small-batch roasters (fictional brand). (21.7–23.9 s)
- Edited by ZAYR Studio. Showcase edit, licensed stock footage, not client work. (24.25–27 s)
Creditswho made what
- Footage
- Mixkit (Stock Video Free License): clips 808, 43951, 4982, 100343, 100345, 3572, 3571, 810, 4992
- Music
- Original sound design by ZAYR (synthesised)
- Type
- Newsreader, Schibsted Grotesk, Geist Mono (SIL OFL 1.1)
- Edit and grade
- ZAYR Studio
Start aproject.
Want a film like this from your own footage, or vertical cuts every month? Tell us what you need and we’ll send a fixed quote in writing.