Northfold
The briefwritten by us, for a fictional brand
A two-person roastery that roasts on Tuesday and posts on Wednesday. They want a shop that feels as personal as their market stall, and a subscription people actually finish signing up for.
- Project
- Online shop
- For
- coffee roaster, Kendal · fictional
- What we did
- Brand and art direction
- E-commerce web design
- Front-end build
- Photography direction (film stills)
- Live concept
- /showcase/northfold
What wemade
Designed
An editorial shop built around one promise: roasted on Tuesday, in your cup by Thursday.
Built
Product cards with packaging drawn in SVG, and a four-choice subscription builder.
Art directed
Frames from our Northfold film, graded and cropped to sit inside the site.
Threescreens
Real captures of the concept, scrolled top to bottom as you pass. Layouts are designed for each size, not shrunk.
In thedetails
The promise is the headline
Roast day and delivery day, said once, big. Everything else on the page backs it up.
Packaging drawn in code
Each bag is an SVG with its own colour band, so a new coffee needs no product shoot.
The week, shown
“Why Tuesday?” walks through the roast week with film stills, so freshness is felt, not claimed.
Subscribe in four choices
Frequency, coffee, grind, quantity. One tap each, then a plain summary of what arrives and when.
Start aproject.
Want something built like Northfold for your business? Tell us what you need and we’ll send a fixed quote in writing.